About the CLIENT
Using locally sourced ingredients, Whiskful Pastries is a supplier of vegan baked goods on a mission to spread delicious food all over the LA area through an array of cafes and restaurants. Owned by Wendy Ortega, her main goal is to spread good vegan food to places that don’t normally have the chance to try vegan.
About the SOLUTION
Whiskful Pastries’ slogan is “Happiness Through Dough”. Using this as the core of the brand I made a solution designed to exude whimsy as well as joy. The type in particular had to show the right kind of friendliness for a business designed to be inviting but also have a certain elegance so you’re guaranteed quality food.