About the CLIENT
STILLEN (Steve Millen Sportparts, Inc.) is the automotive aftermarket parts company created by Steve Millen, a former race car driver for Nissan. Created in 1986, STILLEN is known for specializing in parts for Nissan cars but also supplies aftermarket parts for other vehicles. Also a manufacturing shop, STILLEN creates and sells it's own aftermarket parts designed completely inhouse.
About the SOLUTION
STILLEN offers the interesting challenge of carrying multiple different products and brands under it's business that the challenge became not only creating a consistent brand identity but also a brand identity that would be visually cohesive with all other brands under it's umbrella. The STILLEN wordmark being the basis for the brand redevelopment, I wanted to give STILLEN a clean & timeless look that'd look good when paired up with any of their multiple brands for retail.