About the CLIENT
For more than 36 years, Powerbuilt offers class tools and equipment that are specifically catered to automotive professionals and enthusiasts. With an emphasis to consistent quality, performance and value, Powerbuilt aims to earn the trust of tool users through it's volume and array of tools.
About the SOLUTION
Though Powerbuilt has been in business for more than 36 years, the company's brand lacked any sort of consistent visual identity to truly relate to any of it's target demographic car enthusiasts. My main goal was to create a consistent set of styling standards while creating deliverables that would allow a contemporary yet old-school Americana feel. With only a new logo created by the in-house marketing team, I went ahead and created styling standards from packaging designs & graphics to digital deliverables such as an ecommerce website and email design.